'One Six Right' Showing on PBS
Another Avenue For EAA Community to Reach Out to the Public
May 8, 2008 — The documentary, One Six Right, has had a close affiliation with the EAA community ever since the film's theatrical tour kicked off with showings at EAA AirVenture Oshkosh 2006. With last Sunday's début broadcast on public television, the aviation film is now reaching out to a much broader audience and will steer viewers to EAA.
"As local public television stations continue to broadcast this film over the course of the next two years, this is an opportunity for the EAA community to promote a positive message about general aviation, and to connect with viewers whose interest in aviation the film may have stimulated," said Steve Buss, EAA's director of chapter relations.
The vehicle for this outreach is a panel that appears at the film's conclusion referring viewers who are interested in purchasing a DVD copy of the film or related merchandise to an EAA web page and an EAA toll-free number. A voice-over reinforces the referral information.
"There's much more than a merely commercial opportunity here," Buss said. "First, the film is a great ambassador of general aviation. It contributes to our efforts to dispel myths about general aviation and to encourage the broad public's acceptance of it. Second, the film is inspirational. As we continue efforts to reverse the trend of waning participation in personal flight, we can use this film as another vehicle to inspire others to learn to fly," he said.
"And, perhaps most importantly, the website to which the concluding panel refers not only allows you to purchase One Six Right merchandise but also connects visitors to a wealth of EAA information. It's an opportunity to attract members of a new audience and direct them to EAA. We want more people who are interested in aviation to know about us, learn about us, join with us, and participate in EAA activities," Buss said.
Accordingly, Buss encourages EAA members to support the airing of this film on public television stations across the nation. The EAA web page to which the broadcast refers - www.eaa.org/onesixright/ - includes instructions on encouraging public television stations to regularly broadcast the film.
Proceeds from the sale of the One Six Right merchandise will help EAA fund programs for sharing the spirit of aviation, such as SportAir Workshops, chapter-support initiatives, the B-17 and Ford Tri Motor aircraft operations, aviation-history preservation, EAA Young Eagles, and more.